Write for humans and still win with SEO

If you’ve ever been told that SEO copywriting is just about keyword stuffing, we need to have a chat!

While keywords are important, here’s the truth: Google loves people-focused content. They’re constantly tweaking their algorithms to give users the best experience, which is why we keep using Google.

Why does Google love content written for humans? Because when your copy connects with readers – answering their questions, solving their problems, or making them smile – they stick around. When they stay, search engines notice.

Here’s what we find works well in our content:

• Be valuable: Prioritise content that informs, entertains, or inspires.

• Be natural: Use keywords, but weave them seamlessly into engaging sentences.

• Be human: Write in a conversational tone that builds trust and keeps readers coming back.

If you can do this, your content ranks better and resonates with your audience.

Every time we create content, we always think: People first, search engines second. It’s a win-win strategy. If you want to chat about how to rank well and spark engagement with your audience, we're here for you: info@mrpr.com.au | 0410 355 656