The importance of long-term content

While we always aim to write copy that engages with people immediately, the fact is that sometimes it’s more of a slow burn. How often do you see something online and think ‘maybe…’ and leave it for a couple of weeks (maybe even months) before you decide to commit?  We do it ALL the time (Lyndall has subscribed to Merry People boots for about 2 years now and still hasn’t decided on the perfect colour!). 👢

The important thing to remember in these instances is that even if people haven’t made the decision yet, they’re seeing your content, and it’s painting a picture of what they will get when they finally do commit.

That’s what makes a cohesive brand voice and story so critical. Prospective customers should easily be able to identify your business in every piece of communication they see from you. You may be talking about different features or service points, but the core brand identity should shine through.

In fact, we recommend having a suite of benefits and promotional points to share with prospective clients, so that you can appeal to a wider audience.

As we’ve mentioned in previous blogs, we also recommend experimenting with different formats. Blogs, articles and newsletters are not only great as establishing your business as an expert in your space, they also help with SEO. Short form video can help you reach a wider audience – particularly on social media channels. Short posts, particularly those asking questions of your followers (or including content from your followers) can boost engagement.

Each time someone sees content from you that ticks another box for them, the closer they are to becoming a loyal customer.

We would love to help you create content the builds a connection with your prospective customers over time. Drop us an email at info@mrpr.com.au or click here to get started.

Finally, we’re going to borrow from an oldie but a goodie from Pantene… It won’t happen overnight, but it will happen. 😁