Don’t spray and pray: The benefits of a targeted content strategy

While purposely deciding to ignore certain segments of the population might feel wrong, in most cases it’s the best thing you can do to focus your marketing efforts.

The scattergun approach to content is the worst thing you can do. It dilutes the message to your actual target market, and it wastes your time and energy creating bland content for people who simply aren’t interested. 

Effective copywriting is about laser-targeting the right audience—the people who are most likely to respond to your message.

When you speak directly to a specific group’s pain points, desires, and needs, they feel like you're speaking directly to them. That's powerful.  If the content that you’re producing resonates, you’re more likely to get the sale (or enquiry, or whatever your end goal is!).

Don’t fall into the trap of trying to please everyone. Narrow your focus. Don’t pretend that everyone is your target. Speak to the people who need your message the most and watch your results improve. Talk to us about a targeted content strategy for your business, call 0410 355 656 or book in a free Discovery Call here.