What’s your business’s Strawberry Sundae

When did the Strawberry Sundae become synonymous with the Ekka? Sure, it was popular when we were kids, but it’s now taken on a life of its own. 🍓🍦

Perhaps it’s the fact that show bags and rides are now so expensive? It also helps that the profits were going to medical research (though now they’re going to the RNA organisation itself - we’re not sure if that will make a difference).

The quality of the ice cream, cream and strawberries is usually amazing - and wherever you buy it from on the grounds it will taste the same. It’s generally good value for money (when compared to some of the other treats on offer!).

Over time, this sweet treat has become one of the mainstays of the EKKA itself. I didn’t get one a couple of years ago, and someone asked me if I’d really even been to the EKKA if it didn’t get a sundae?!

If you look at your business, what is one thing that people will always come back to you to experience? What is synonymous with your brand? If you’re not sure, ask your staff and your clients. They will be able to tell you in a heartbeat.

Once you’ve uncovered your product or service, take a minute to review how you market it. Is its value clear, its benefits laid out? Do people easily understand how and why it’ll make their lives better?

If not, it might be time to give it the attention deserves. If you need some help identifying and promoting your strawberry sundae, give us a call. We love finding hidden treats!

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